Tips on Website Management Design, Content, and SEO 2023
Website Management. This was the theme that was determined by a training committee for my presentation. Only those two words, management, and website. In English, website management.
When I asked verbally what material they wanted with the theme of web management, the committee replied, “We want to be taught how to manage a website.”
Indeed, website management means managing the website. I often fill in website-themed training, especially content (content) management.
Let’s discuss “rather seriously” the notion of website management or managing a website.
Definition of website management
In practical terms, the notion of website managing a website from the aspects of design, content, SEO, and security.
According to Growmodo, the notion of website management includes maintenance, design updates, content updates, and connecting and managing various online marketing solutions to provide a consistent and professional-looking website experience.
Website management covers many different aspects of your site. They can troubleshoot hosting, SEO, content uploading, and more.
Quoting Ibexa, website management is a collection of processes used to ensure your website is professional, up-to-date, and functions as it should.
includes general maintenance, security, and long-term website development, as well as managing your content delivery and marketing strategy.
Basically, website management involves the following tasks:
● Perform maintenance
● Implemented a design update
● Plan and send content updates
● Implement marketing strategy
● Ensure website security
● Provide web support to staff and customers
● Planning for future growth in domestic and international markets
● Achieve a consistent user experience across channels
● Ensuring content can be reused in multiple contexts.
As such, website management refers to a set of practices and techniques, not a mere concept or “theory”.
Web management according to the Encyclopedia refers to all the activities involved in the process of posting and maintaining a website.
While many individuals and businesses create and maintain their own sites, the vast majority of websites are professionally designed and maintained by technology companies; this is because every phase of website development requires technical expertise.
Website Management Process
The web management process starts with the design phase. At this point, the logo and colors are set according to the image of the web owner (personal or institutional) that you want to display on the website.
In addition to creating a site that represents the company well, graphic designers must create a navigation system that makes the site easy to use for all web visitors.
A navigation system refers to a series of links that provide users with access to subpages (pages other than the main page, or home page, on a website; users display subpages on a computer screen by clicking on certain words and images on the site) that contain the information they need.
On an ideally designed website, users are only a click or two away from the information they need at any given point during their visit to the website.
After designing a site that is visually appropriate and easy to navigate, graphic designers provide mock-ups (visual models or images of the new site) to programmers, who write code that will display this material on the Internet.
Once the website is designed and the code is written, it needs to be hosted on a web server and maintained.
A web server is a computer that stores websites and transmits the code that displays the websites on the end user’s computer screen.
Maintenance involves posting new words and pictures on the website every time the company needs to update the information on the site.
After the creation or design stage is complete, the next step is filling out the website or content management. Website content is also managed again to be search engine friendly (SEO Friendly) and user friendly, in addition to paying attention to website security aspects.
Website Managing Stages
In summary, in my understanding and experience of managing websites, web management is divided into two major parts: design (appearance) and content (content).
The design aspect in web management is also called the backbone which includes.
- Domain Names –including domain extensions .com, .net, .org, .or.id, etc.
- Name Website
- Layout: Header, Sidebar, Footer, Menu
- Meta Tags
- Menu Navigation
Website elements are also illustrated in the following illustration:
1. Web Design: Logos and Colors
Web design, as mentioned above, starts with a logo and colors that will portray the website owner, both a personal website and an institutional, company, or business website.
Usually, the website is created after the establishment of the institution. So, the logo and color just need to adjust. However, color is not a trivial matter in web design.
Because the website is presented and scanned on a digital device screen (computer/smartphone), the color chosen must be soothing to the eye, not dazzling, such as black, blue, and green.
Also check: Getting Backlinks Recover From Update 2023
2. Domain Name and Web Name
After the logo and colors, the next step is to choose a domain name and website name. You can order the domain name and host at a domain-hosting provider like Niagahoster.
A domain name is a website address that ends with the extension dot com, dot net, dot org, and so on.
Examples of domain names: yarbaiwa.com.ng, detik.com, wikipedia.org, republika.co.id, and so on. The domain name should be simple, easy to remember, and easy to pronounce.
The website name can be the same as the domain name. For example, the domain name yarbaiwa.com.ng is called the yarbaiwa; the domain detik.com is the website name detikcom . It could also be a little different, for example, Republika.co.id, the name of the website is Republika Online.
Hosting – also called web host – is a place to store files and data to build websites.
Domains are like home addresses and hosting is like the land or land where the house is built.
3. Meta Tags
In the next stage, the domain name and website name are equipped with Meta Tags or meta tags consisting of:
- Title Tag or title tag — the name of the website
- Description Tag or description tags
Meta tags are snippets of text that describe the content of a web page. Meta tags don’t appear on the page itself, but only in the page’s source (HTML) code.
Meta tags are basically small content descriptors that help tell search engines what a web page is about.
3. Website Builder
This is the technical stage of making a website. At this stage, websites can be created by “coding” or scripting yourself or using an instant web builder that is easy and even free.
We can create websites on Google’s Blogger blog platform or website builders like WordPress, Wix, Shopify, and others.
For me, the easiest and cheapest (even free) web design is to use Blogger and/or use WordPress Content Management System (CMS).
Website builders like WordPress make it easy for web developers to layout from headers, menu navigation, and sidebars to footers because there are many WordPress web designs available called themes ( WP Themes ).
There are many free themes available, but we recommend using the Best Premium WP Themes.
4. Web Content
The website is ready. The next website process is filling it out. We call it web content management.
Content is the content of the website which consists of two major parts:
- Pages or Static Pages.
Post is dynamic content and there is always something new or updated, in the form of writing (articles/news), pictures, photos, audio, video, links, graphics, etc.
The website content should:
- Original (original)
- Useful or Quality Content
- SEO Friendly
- User Friendly
Content plays the most important role in website management. Content is king ( content is king ) as well as differentiating one website from another.
The appearance of the website can be the same, both good and equally fast, but it is the content that will be the difference and determine the ranking on the search results page ( SERP ).
Website management also involves search engine optimization which is called SEO. We can follow the search engine optimization guide from Google plus the SEO Starter Guide.
Basic SEO implementation in website management includes:
- Choosing the right Meta Tags.
- Submit URLs to Google Search Console (formerly known as Webmaster Tools), including Submit Sitemap or Sitemaps and Request Indexing.
- Share to social media and WhatsApp.
- Implementation of SEO in articles or posts — such as link building and image optimization.
Please remember, once “technical SEO” is done, the focus remains on cash because the best SEO is quality content.
In general, website SEO consists of On-Page SEO and Off-Page SEO:
6. Web Security
No less important in website management is the security aspect or web security. Web administrators must protect and secure website and server data so that they are not hacked or misused.
Strong passwords or passwords and backup data are important parts of web security. You can discuss how to secure the web with your domain and hosting provider.